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Posts Tagged ‘comScore’

Facebook Takes Over Top Spot from Google

Tuesday, March 16th, 2010 by Nikolas Severidt

In recently released date from Hitwise, they have named Facebook as the most visited website in the U.S. with over 7% of all website visits.  Google is very close behind at second, with Yahoo Mail and Yahoo following respectively.

This is the first time Facebook has been named as the top site by Hitwise and Comscore still has Google leading and Facebook following behind in their latest data.  Either way, Facebook is closing the gap on Google.

hitwisefb

via TechCrunch

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Posted in Facebook | No Comments »

Americans Watched 33 Billion Videos Online in December

Monday, February 8th, 2010 by Nikolas Severidt

comScore recently released data from their Video Metrix service, showing that 178 million U.S. internet users watched nearly 33 billions online videos in the month of December.

Google continued to rank as the top site, delivering 13 billion videos, with YouTube accounting for nearly 99% of the videos viewed.  Hulu ranked 2nd with over 1 billion views, which was an all time high for them.  Microsoft, Fox Interactive Media and Yahoo followed behind.

Top U.S. Online Video Content Properties* by Videos Viewed
December 2009
Total U.S. – Home/Work/University Locations
Source: comScore Video Metrix
Property Videos (000) Share (%) of Videos
Total Internet : Total Audience 33,242,835 100.0
Google Sites 13,242,487 39.8
Hulu 1,013,494 3.0
Microsoft Sites 561,052 1.7
Fox Interactive Media 550,505 1.7
Yahoo! Sites 539,416 1.6
Viacom Digital 372,641 1.1
Turner Network 366,987 1.1
CBS Interactive 297,298 0.9
Megavideo.com 210,294 0.6
AOL LLC 209,957 0.6

*Rankings based on video content sites; excludes video server networks. Online video includes both streaming and progressive download video.

Other notable findings from the study include:

  • 86.5 percent of the total U.S. Internet audience viewed online video.
  • 134.4 million viewers watched more than 13 billion videos on YouTube.com (97.1 videos per viewer).
  • 134.4 million viewers watched more than 13 billion videos on YouTube.com (97.1 videos per viewer).
  • The average Hulu viewer watched 22.9 videos, totaling 2.2 hours of videos per viewer.
  • The duration of the average online video was 4.1 minutes.

As online video continues to grow and grow, it is imperative that your business is taking the necessary steps to be seen online by potential customers.  People continue to consume video online because it gives them an opportunity to gain an opinion of a business before they ever make direct contact.  Do your business a favor in 2010 and start creating videos online and see what it can do for your business.

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Posted in Expanding Your Business, Internet Video, YouTube | No Comments »

Online Video Views Hits New Record

Wednesday, January 6th, 2010 by Nikolas Severidt

In the month of November online video views in the U.S. continued to grow, surpassing 30 billion for the first time ever.  That’s according to recent findings from comScore.  They also found that more than 170 million U.S. users watched online video in November.

Google led the way with 40% of all videos watched coming through Google, while Hulu finished a distant second at around 3%.

Top U.S. Online Video Content Properties* by Videos Viewed
November 2009
Total U.S. – Home/Work/University Locations
Source: comScore Video Metrix
Property Videos (000) Share (%) of Video
Total Internet : Total Audience 30,986,670 100.0%
Google Sites 12,215,994 39.4%
Hulu 923,805 3.0%
Viacom Digital 499,497 1.6%
Microsoft Sites 479,638 1.5%
Yahoo! Sites 470,804 1.5%
Fox Interactive Media 446,460 1.4%
Turner Network 336,952 1.1%
CBS Interactive 287,588 0.9%
AOL LLC 227,797 0.7%
MEGAVIDEO.COM 201,199 0.6%

*Rankings based on video content sites; excludes video server networks. Online video includes both streaming and progressive download video.

Of the more than 171 million views, almost 95% were viewed on Google sites followed by Yahoo at around 8%.  Amazon had a big jump in views but that was most likely due to this data being collected so close to the Holiday shopping season.

Top U.S. Online Video Content Properties* by Unique Viewers
November 2009
Total U.S. – Home/Work/University Locations
Source: comScore Video Metrix
Property Unique Viewers (000) Average Videos per Viewer
Total Internet : Total Audience 170,647 181.6
Google Sites 129,037 94.7
Yahoo! Sites 55,145 8.5
Fox Interactive Media 49,981 8.9
CBS Interactive 47,460 6.1
Hulu 43,738 21.1
Microsoft Sites 43,280 11.1
Viacom Digital 42,572 11.7
FACEBOOK.COM 31,107 5.1
AOL LLC 30,992 7.4
Amazon Sites 27,169 2.6

*Rankings based on video content sites; excludes video server networks. Online video includes both streaming and progressive download video.

Other notable findings from November 2009 include:

  • The top video ad networks in terms of their actual reach delivered were: Tremor Media Video Network with 20.0 percent penetration of online video viewers, BBE with 17.5 percent, and BrightRoll Video Network with 16.6 percent.
  • 84.8 percent of the total U.S. Internet audience viewed online video.
  • The average online video viewer watched 12.2 hours of video.
  • 128.1 million viewers watched more than 12 billion videos on YouTube.com (94.3 videos per viewer).
  • 38.6 million viewers watched 333.4 million videos on MySpace.com (8.6 videos per viewer).
  • The average Hulu viewer watched 21.1 videos, totaling 2.1 hours of videos per viewer.
  • The duration of the average online video was 4.0 minutes.

There is absolutely no better time than now to showcase your business with online video.  People are using the internet and video more and more to find what they are looking for.  With online video people can create an automatic connection with you or your product, which makes them want to do business with you that much more.

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Posted in Expanding Your Business, Internet Video, Social Media, YouTube | No Comments »