In the month of November online video views in the U.S. continued to grow, surpassing 30 billion for the first time ever. That’s according to recent findings from comScore. They also found that more than 170 million U.S. users watched online video in November.
Google led the way with 40% of all videos watched coming through Google, while Hulu finished a distant second at around 3%.
| Top U.S. Online Video Content Properties* by Videos Viewed November 2009 Total U.S. – Home/Work/University Locations Source: comScore Video Metrix |
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| Property | Videos (000) | Share (%) of Video |
| Total Internet : Total Audience | 30,986,670 | 100.0% |
| Google Sites | 12,215,994 | 39.4% |
| Hulu | 923,805 | 3.0% |
| Viacom Digital | 499,497 | 1.6% |
| Microsoft Sites | 479,638 | 1.5% |
| Yahoo! Sites | 470,804 | 1.5% |
| Fox Interactive Media | 446,460 | 1.4% |
| Turner Network | 336,952 | 1.1% |
| CBS Interactive | 287,588 | 0.9% |
| AOL LLC | 227,797 | 0.7% |
| MEGAVIDEO.COM | 201,199 | 0.6% |
*Rankings based on video content sites; excludes video server networks. Online video includes both streaming and progressive download video.
Of the more than 171 million views, almost 95% were viewed on Google sites followed by Yahoo at around 8%. Amazon had a big jump in views but that was most likely due to this data being collected so close to the Holiday shopping season.
| Top U.S. Online Video Content Properties* by Unique Viewers November 2009 Total U.S. – Home/Work/University Locations Source: comScore Video Metrix |
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| Property | Unique Viewers (000) | Average Videos per Viewer |
| Total Internet : Total Audience | 170,647 | 181.6 |
| Google Sites | 129,037 | 94.7 |
| Yahoo! Sites | 55,145 | 8.5 |
| Fox Interactive Media | 49,981 | 8.9 |
| CBS Interactive | 47,460 | 6.1 |
| Hulu | 43,738 | 21.1 |
| Microsoft Sites | 43,280 | 11.1 |
| Viacom Digital | 42,572 | 11.7 |
| FACEBOOK.COM | 31,107 | 5.1 |
| AOL LLC | 30,992 | 7.4 |
| Amazon Sites | 27,169 | 2.6 |
*Rankings based on video content sites; excludes video server networks. Online video includes both streaming and progressive download video.
Other notable findings from November 2009 include:
- The top video ad networks in terms of their actual reach delivered were: Tremor Media Video Network with 20.0 percent penetration of online video viewers, BBE with 17.5 percent, and BrightRoll Video Network with 16.6 percent.
- 84.8 percent of the total U.S. Internet audience viewed online video.
- The average online video viewer watched 12.2 hours of video.
- 128.1 million viewers watched more than 12 billion videos on YouTube.com (94.3 videos per viewer).
- 38.6 million viewers watched 333.4 million videos on MySpace.com (8.6 videos per viewer).
- The average Hulu viewer watched 21.1 videos, totaling 2.1 hours of videos per viewer.
- The duration of the average online video was 4.0 minutes.
There is absolutely no better time than now to showcase your business with online video. People are using the internet and video more and more to find what they are looking for. With online video people can create an automatic connection with you or your product, which makes them want to do business with you that much more.