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Posts Tagged ‘YouTube’

Online Video Views Hits New Record

Wednesday, January 6th, 2010 by Nikolas Severidt

In the month of November online video views in the U.S. continued to grow, surpassing 30 billion for the first time ever.  That’s according to recent findings from comScore.  They also found that more than 170 million U.S. users watched online video in November.

Google led the way with 40% of all videos watched coming through Google, while Hulu finished a distant second at around 3%.

Top U.S. Online Video Content Properties* by Videos Viewed
November 2009
Total U.S. – Home/Work/University Locations
Source: comScore Video Metrix
Property Videos (000) Share (%) of Video
Total Internet : Total Audience 30,986,670 100.0%
Google Sites 12,215,994 39.4%
Hulu 923,805 3.0%
Viacom Digital 499,497 1.6%
Microsoft Sites 479,638 1.5%
Yahoo! Sites 470,804 1.5%
Fox Interactive Media 446,460 1.4%
Turner Network 336,952 1.1%
CBS Interactive 287,588 0.9%
AOL LLC 227,797 0.7%
MEGAVIDEO.COM 201,199 0.6%

*Rankings based on video content sites; excludes video server networks. Online video includes both streaming and progressive download video.

Of the more than 171 million views, almost 95% were viewed on Google sites followed by Yahoo at around 8%.  Amazon had a big jump in views but that was most likely due to this data being collected so close to the Holiday shopping season.

Top U.S. Online Video Content Properties* by Unique Viewers
November 2009
Total U.S. – Home/Work/University Locations
Source: comScore Video Metrix
Property Unique Viewers (000) Average Videos per Viewer
Total Internet : Total Audience 170,647 181.6
Google Sites 129,037 94.7
Yahoo! Sites 55,145 8.5
Fox Interactive Media 49,981 8.9
CBS Interactive 47,460 6.1
Hulu 43,738 21.1
Microsoft Sites 43,280 11.1
Viacom Digital 42,572 11.7
FACEBOOK.COM 31,107 5.1
AOL LLC 30,992 7.4
Amazon Sites 27,169 2.6

*Rankings based on video content sites; excludes video server networks. Online video includes both streaming and progressive download video.

Other notable findings from November 2009 include:

  • The top video ad networks in terms of their actual reach delivered were: Tremor Media Video Network with 20.0 percent penetration of online video viewers, BBE with 17.5 percent, and BrightRoll Video Network with 16.6 percent.
  • 84.8 percent of the total U.S. Internet audience viewed online video.
  • The average online video viewer watched 12.2 hours of video.
  • 128.1 million viewers watched more than 12 billion videos on YouTube.com (94.3 videos per viewer).
  • 38.6 million viewers watched 333.4 million videos on MySpace.com (8.6 videos per viewer).
  • The average Hulu viewer watched 21.1 videos, totaling 2.1 hours of videos per viewer.
  • The duration of the average online video was 4.0 minutes.

There is absolutely no better time than now to showcase your business with online video.  People are using the internet and video more and more to find what they are looking for.  With online video people can create an automatic connection with you or your product, which makes them want to do business with you that much more.

Getting Your Videos Seen on YouTube

Wednesday, December 30th, 2009 by Nikolas Severidt

Do you upload videos that you made to YouTube?  If so, you may be pleased with all of the traffic that you get.  YouTube is known to get thousands of visitors a day and will have over a billion visits this year.  For you, this means that your YouTube videos may be watched by thousands of people or more!  As much traffic as YouTube brings you and your videos, you may be looking for more.  If you are, you will want to examine other ways to market your YouTube videos.  Just a few of the many marketing approaches that you can take are outlined below.


Perhaps, the easiest way to market your YouTube videos is to let friends, family members, or coworkers know that you have videos available for viewing on YouTube.  For the best chance of success, you are advised to email the direct links for your YouTube videos to those that you know.  If you just happen to mention having your videos on YouTube to a friend in passing, let them know what your videos are about and make sure you create a unique url that you can share with everyone.  YouTube allows site visitors to browse through all of their videos or search for something in particular, like one of your videos.

Another one of the many ways that you can market your YouTube video is by having any of your videos appear on your website or blog.  What is nice about YouTube is that you can easily get a HTML code that will allow you to embed your video onto any of your sites.  Those codes will enable you or any other internet users to post a YouTube video online.  It is not uncommon for bloggers to insert a YouTube video in their blog, by using generated HTML codes.  It is advised that you post your own YouTube videos on your own websites, but if you know of anyone else who has a blog, you may want to think about giving them the needed HTML codes to have your YouTube video appear on their blog.  In most cases, you will find that even strangers are willing to do so, as long as your YouTube video is relevant, in one way or another, to their blog or website.

You can also market your YouTube videos on social networking sites.  Social media marketing can be done many different ways and can be done on many different sites.  You may want to think about posting links to some of your YouTube videos to Facebook, LinkedIn and Friend Feed to name a few, especially if you think the content would benefit them watching.  You will also want to submit your video links to social bookmarking sites and Twitter, as this will increase the chance of viewers finding your videos.


Now that you know a few ways that you can go about marketing your YouTube videos to other internet users, you may be wondering exactly why you should.  As it was mentioned above, YouTube, alone, is likely to generate thousands of viewers for your videos.  If you are looking for more views, whether just to increase your online popularity or to help you attract new clients, when you connect your YouTube videos to your business, you will want to take the time to market your YouTube videos.  What is nice is that you have a number of different methods available, including the three mentioned above, and most are free.  In fact, marketing your YouTube videos to other internet users isn’t only free, but it is easy to.  Many marketing tactics will only take up a few minutes of your time, if even that.

The decision as to whether or not you want further market your YouTube videos is yours to make. If you find yourself unsatisfied or unhappy with your current YouTube viewer ship, you may want to think about doing a little bit of your own marketing.

YouTube Strengthens Connection to Facebook

Sunday, December 20th, 2009 by Nikolas Severidt

YouTube is going social, announcing this week that, in addition to Gmail contacts, users can now connect with people with Facebook and Yahoo accounts who have synced them to YouTube through AutoShare. Some new features will accompany the change.

This is just another example of the power of video and how much it can impact your business.  If you are a business owner, you need to make sure you are connecting your accounts, so they automatically update each other.  Your reach will be much more widespread and will give your potential customers one more way to find out about you.

via Inside Facebook