As a small business, it can be very difficult to determine where to spend money when it comes to marketing. One area I believe small businesses miss a huge opportunity is by not creating a blog. A blog will allow people looking for your services to find you and will instantly position you as an expert in your field. In fact, businesses that actively manage their blog get almost 7 times more organic traffic and 55% more web traffic than small businesses that do not blog. If you’re looking for a way to separate yourself from the competition, I would say starting a blog is a no brain er.
In a recent post from the Online Marketing Blog, they list the Ten Must Read Tips to Start a Small Business Blog. To read the entire post visit the link above.
- Decide the purpose of the blog.
- Pick a URL.
- Pick blog software.
- Customize the blog.
- Create a content plan.
- Pick your blogging team.
- Make it easy to share.
- Get your social on.
- Make static.
- Measure. Test - Test. Measure.
If you haven’t started a blog yet, now is the time. Small businesses must have a presence on the web and starting a blog is a very cost effective way to get started. You will be pleasantly surprised at what it will do for your business and how potential customers will respond.
Tags: Small Business Blog