Archive for the ‘Real Estate Marketing’ Category

5 Ways Realtors Can Increase Their Presence on LinkedIn

Thursday, March 25th, 2010 by Nikolas Severidt

As more and more social networks are added into the mix every day, it can become extremely difficult to know which ones are right for you as a real estate professional.  LinkedIn was created to help you make better use of your professional network and to help the people you trust in return.  Over 150 industries are represented worldwide and utilizing LinkedIn can significantly play a role in growing your real estate business.

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5 Ways a Realtor Can Increase Their Presence on LinkedIn

  1. Expand Your Network
  2. Create a Compelling Headline
  3. Incorporate Twitter and Your Blog
  4. Participate in the Questions/Answers
  5. Join Groups

Just like with anything, you will get out of LinkedIn what you put into it.  So start interacting and participating right away, and I think you will be amazed at what LinkedIn can do for your real estate business.

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4 Online Channels to Market Your Real Estate Business

Friday, March 5th, 2010 by Justin Severidt

Online Marketing Channels

  • Pay Per Click Advertising
  • Search Engine Optimization
  • Social Media
  • Online Video

When utilizing the internet to market your real estate business, the two most important aspects are:

  • Lead Capture
  • ROI

Without these two, your campaign cannot be effective.  This doesn’t mean you have to spam people to death.  You can still put out valuable content and engage people while capturing their information.  A great way to generate leads is to offer a free report on the current real estate market or to put together a video on the services you offer and what separates you from other agents.  This will allow people to give you their information and at the same time, they will see you as an expert in your real estate market.

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5 Ways Real Estate Agents Can Optimize Twitter

Friday, February 12th, 2010 by Nikolas Severidt

As Twitter continues to grow and grow it becomes an incredible platform for businesses.  There is no exception for Real Estate Professionals.  Twitter gives you a platform to put yourself out there as an expert and to speak with potential buyers and sellers like never before.  It also gives people access to you, whether is be for questions or advice.

twitterrealestateIn a recent post from Future of Real Estate Marketing they listed 5 must dos for Real Agents using Twitter.  To see the full post, click on the link above.

  1. Take your Twitter campaign seriously
  2. Search for the type of clients you want to work with.
  3. Put energy into conversations.
  4. Treat Twitter like drip marketing.
  5. Add your Twitter name to everything with your name on it.

If you haven’t begun using Twitter yet, I believe you will find it incredibly useful for your marketing campaign.  Getting started can be the hardest part, but start by getting an account and start listening and once you’re comfortable, you can jump right into the conversation.

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Why Real Estate Agents Should Be Using Online Video

Thursday, February 11th, 2010 by Justin Severidt

As a Real Estate Professional in this economy you must find ways to distinguish yourself from your competition.  One way to separate yourself from other Real Estate Agents is through Online Video Marketing.

One way to utilize online video is to take the pictures of a home you are trying to sell and turn them into a slide show video, showcasing the home.  This can then be submitted online and keyword tagged, so when people are searching homes in your area, yours is the first listing they see.  Over 80% of buyers begin the home buying process online and of those buyers, most contact the first Real Estate Agent they came across online.  Online Video Marketing can be an incredible tool for any Real Estate Agent looking to get ahead of their competition.

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Posted in Expanding Your Business, Internet Video, Real Estate Marketing, Search Engine Optimization, YouTube | No Comments »