In a day in age when consumers are continually seeking out the best deals available for the things they need, businesses have to be using many different methods to reach new customers.  A fairly new service is available to consumers and businesses, called Groupon, which makes it easier for people to find daily deals in their city through group buying.  They way the service works is if a business offers a deal or Groupon, the only way that deal becomes effective is if a certain amount of people purchase it.  For instance, a pizza business could offer a $20 pizza for $10, if 20 people purchase the pizzas.  Groupon has surveyed their business partners and found that 95% want to be featured again.

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The value with Groupon is that a minimum number of people must buy for the offer to be valid, thus Groupon guarantees paying customers.  The average Groupon customers spends 60% more than the value of the Groupon.  There is no cost to be featured on Groupon, and they are only paid if you’re paid (Groupon makes a percentage on sold Groupons).  There services are targeted to specific cities throughout the United States, with new cities being added all the time.  Services like Groupon that do not require payment until you have made money are a no-brainer for businesses.  If you haven’t tried Groupon yet, I suggest you do so right away, because you really have nothing to lose, except for customers.

Below are some demographics from Groupon.

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