Archive for the ‘Tech’ Category

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Monitoring Customer Feedback on the Web

Thursday, July 22nd, 2010 by Nikolas Severidt

bearhug-smallAs more and more businesses look to acquire customers via the web, it is equally important that businesses are communicating with their current customers on the web.  But how do you keep up with all the comments people are making on Facebook, Twitter, your Blog, and more?  It can become pretty overwhelming to try and monitor everything on your own, or even have someone do it for you.

Recently a new customer engagement platform was launched to help with this very problem.  Bearhug is a web-based customer service/feedback system that emphasizes building a collaborative relationship with customers rather than just managing support and feedback.

Bearhug’s dashboard consists of five different feature groups:

  • Pulse
  • Answers
  • First Rate
  • Overheard
  • Thinktank

To learn more about Bearhug, check out the video below.  If you are unable to see the embedded video, click here.

via Mashable

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Posted in Business, Small Business Tips, Social Media, Tech | No Comments »

Google TV Explained

Tuesday, June 15th, 2010 by Nikolas Severidt

Last month Google announced the launch of Google TV.  While Google claims that Google TV will change television, and as the launch date gets closer, more and more information about Google TV is becoming available, there are still a lot of questions as to exactly what Google TV will do.  In the video below, Google simply explains Google TV is less than 3 minutes.

If you are unable to view the embedded video, click here.

What are your thoughts on Google TV? Do you plan on having Google TV when it’s released this fall?  We would love to hear from you.

Via Mashable

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Posted in Google, Tech | No Comments »

Google Adds Calendar Invitations to Gmail Messages

Thursday, April 15th, 2010 by Nikolas Severidt

google-appsIf you’re a Gmail user, you may have noticed a new feature in your email account today.  You can now insert a calendar invitation directly into an email.

You can now schedule meetings and send invitations much easier than before.  If the person you are sending the invitation to has shared their calendar with you, Gmail will show that person’s availability at that particular time directly on your screen as shown below.  The system is not perfect and while some of the more robust email/calendar programs already offer this type of application, it does add a much needed feature for Gmail and Google calendar users.

screen-shot-2010-04-15-at-31553-pm

As a small business owner there are a number of tools on the Internet that can help you save time and money.  If you haven’t used any of Google’s services, you should take a look, because Google gives you the ability to store everything on the cloud, so you can access your stuff at any time.

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Posted in Google, Small Business Tips, Tech | No Comments »

5 Ways to Use Google Wave in Your Business

Sunday, March 14th, 2010 by Justin Severidt

google_wave_logo_finalWhen Google Wave was released last fall there was a lot of hype and anticipation.  When it finally came out and people began to use it there was a sense of disappointment and people really didn’t know how or why they should use Google Wave.  Recently Google Wave added some very helpful applications and have also added a tool for developers to add their own apps, which will make Google Wave much more useful as more and more apps become available for use.  When running a small business it can very difficult to stay on top of things going on throughout the day.  Using Google Wave can help you collaborate with many different people all at the same time.

Here are 5 examples from Mashable of common workplace activities that Google Wave can support.

  1. Conferences and Professional Development
  2. Decision Making and Problem Solving
  3. Project Management
  4. Brainstorming and Idea Cultivation
  5. Virtual Meetings and Less Travel

google_wave_screenshot

If you haven’t had the chance to play around with Google Wave yet, I would suggest doing so, because I think you will find some very valuable tools to help you run your business.  Google Wave is free but you will need an invite, so if you need one please let me know.

Below is a video from Google on using Wave.  If you are not able to view the embedded video, click here.

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Posted in Small Business Tips, Tech | No Comments »

How the Internet is Changing Advertising

Sunday, March 7th, 2010 by Nikolas Severidt

As technology evolves, so does the way people respond to advertising.  Whether it be print, radio or television, the technology behind these has significantly impacted the way advertising has reached people throughout the years.

When the internet came along some 20 years ago, it revolutionized advertising in a whole new way, and not just through banner ads and email, but through blogs, online video and social networks.  Epipheo Studios put together this video on the evolution of advertising and I wanted to share it, because it’s definitely worth watching!

If you are not able to view the video, click here.

What signigicant changes in advertising have you seen over the years?  What do you think has been the greatest benefit of internet advertising?

via Penn Olson

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Posted in Advertising and Marketing, Tech | No Comments »

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