Do your customers like your email newsletters and is your email marketing campaign effective? When you are creating your email newsletters, you spend hours reviewing and ensuring that you have put together something that your customers will enjoy. Whether is with different colors or different links and calls to action, it can become a full-time job. A easy and effective way to find out what your subscribers want is to ASK!
Invite Feedback: Let Subscribers Rate You
There are many ways you can go about determining if your e-newsletter is effective and engaging. You can track analytics, review clicks and you can see if sales have jumped because of it. But, an even better way to find out is to ask your subscribers. Adding a rating scale to your emails gives your subscribers a way to effortlessly give feedback by clicking on a link.
You can also come up with more detailed feedback forms like rating scales to allow subscribers to rate the effectiveness of your e-newsletters. This can really give you a good ideal of what your subscribers are thinking and how effective your e-newsletters really are.
Thank Them For Their Feedback
No matter which option you choose to get feedback, you always to want to send them to a thank you page. You can create a single page that everyone is redirected to, but you want to always thank them for their feedback. You also want to ensure subscribers that their feedback is valued and that their feedback will be used to determine future e-newsletters.
Weigh the Results
Once you have sent out your e-newsletter with the feedback forms you can then go through and track your results. By determining how many people opened the email versus how many people clicked on the link to give feedback, you will get a pretty good idea of the percentage of subscribers that enjoy or do not enjoy the content you are sending them.
You can send out feedback forms on all your campaigns or you can alternate when you do it, but the important thing is to keep getting your subscribers feedback, because if a subscriber sees value and feels a connection with you and your business, they are most likely going to keep opening the emails you send.
via aweber
As more and more businesses look to acquire customers via the web, it is equally important that businesses are communicating with their current customers on the web. But how do you keep up with all the comments people are making on Facebook, Twitter, your Blog, and more? It can become pretty overwhelming to try and monitor everything on your own, or even have someone do it for you.