Posts Tagged ‘Internet Video Marketing’

Getting Your Videos Seen on YouTube

Wednesday, December 30th, 2009 by Nikolas Severidt

Do you upload videos that you made to YouTube?  If so, you may be pleased with all of the traffic that you get.  YouTube is known to get thousands of visitors a day and will have over a billion visits this year.  For you, this means that your YouTube videos may be watched by thousands of people or more!  As much traffic as YouTube brings you and your videos, you may be looking for more.  If you are, you will want to examine other ways to market your YouTube videos.  Just a few of the many marketing approaches that you can take are outlined below.


Perhaps, the easiest way to market your YouTube videos is to let friends, family members, or coworkers know that you have videos available for viewing on YouTube.  For the best chance of success, you are advised to email the direct links for your YouTube videos to those that you know.  If you just happen to mention having your videos on YouTube to a friend in passing, let them know what your videos are about and make sure you create a unique url that you can share with everyone.  YouTube allows site visitors to browse through all of their videos or search for something in particular, like one of your videos.

Another one of the many ways that you can market your YouTube video is by having any of your videos appear on your website or blog.  What is nice about YouTube is that you can easily get a HTML code that will allow you to embed your video onto any of your sites.  Those codes will enable you or any other internet users to post a YouTube video online.  It is not uncommon for bloggers to insert a YouTube video in their blog, by using generated HTML codes.  It is advised that you post your own YouTube videos on your own websites, but if you know of anyone else who has a blog, you may want to think about giving them the needed HTML codes to have your YouTube video appear on their blog.  In most cases, you will find that even strangers are willing to do so, as long as your YouTube video is relevant, in one way or another, to their blog or website.

You can also market your YouTube videos on social networking sites.  Social media marketing can be done many different ways and can be done on many different sites.  You may want to think about posting links to some of your YouTube videos to Facebook, LinkedIn and Friend Feed to name a few, especially if you think the content would benefit them watching.  You will also want to submit your video links to social bookmarking sites and Twitter, as this will increase the chance of viewers finding your videos.


Now that you know a few ways that you can go about marketing your YouTube videos to other internet users, you may be wondering exactly why you should.  As it was mentioned above, YouTube, alone, is likely to generate thousands of viewers for your videos.  If you are looking for more views, whether just to increase your online popularity or to help you attract new clients, when you connect your YouTube videos to your business, you will want to take the time to market your YouTube videos.  What is nice is that you have a number of different methods available, including the three mentioned above, and most are free.  In fact, marketing your YouTube videos to other internet users isn’t only free, but it is easy to.  Many marketing tactics will only take up a few minutes of your time, if even that.

The decision as to whether or not you want further market your YouTube videos is yours to make. If you find yourself unsatisfied or unhappy with your current YouTube viewer ship, you may want to think about doing a little bit of your own marketing.

TwitVid Announces Real Time Video Search

Monday, December 14th, 2009 by Nikolas Severidt

TwitVid has announced the release of real-time video search and video analytics.

The service will allow users to search and find all TwitVid uploads as well as any tweets containing YouTube links.  The search rankings will be based on relevancy to the search term, popularity on Twitter as well as the most recent videos populating first.

The analytics tool will allow you to track all videos by the day, week, month and even track how many times the video was viewed and shared among Twitter users.

twitvid

“The social web is constantly changing, and there is a growing demand for new tools that help to enrich the Twitter video experience by letting you share in a smarter way,” says Mo Adham, Co-Founder of TwitVid.com. “Now, for the first time, Twitter video users can evaluate the success of their videos based on the information our analytics tool gathers about the performance of their TwitVids around the web. This is incredibly valuable for musicians, celebrities, publicists, marketers, bloggers, and others as a way to evaluate the success of their online video campaigns.”

This is going to be an extremely helpful tool that will only compliment every businesses Social Media campaign.  Consumers want to watch videos and this is just another tool that will allow businesses to market their services or products through online video.

When Video Buffers, Viewers Leave

Friday, December 11th, 2009 by Nikolas Severidt

via mashable.com

A new study shows online video viewers to be extremely fickle, with four out of five clicking away from a streaming clip if it pauses to buffer (even once), instead of waiting for the video to reload. The study, from Emeryville video analytics startup Tubemogul, crunched the numbers for 192 million online streams over the course of two weeks to identify how much rebuffering impacts the viewing experience.

If you’re using online video to promote your business (which you should be), make sure you’re testing your videos to ensure viewers are able to view without buffering.

Online Video Viewing Continues To Grow

Tuesday, December 8th, 2009 by Nikolas Severidt

As consumers continue to use online video as a source to get the information they are in search of, it is imperative that businesses enable themselves to be found online.  Nielsen’s latest A2/M2™ Three Screen Report – a quarterly analysis from their Anytime Anywhere Media Measurement™  initiative – shows considerable year over year growth in terms of time spent for online video (up 34.9%) in Q3 2009.

a2m2-weekly

Why should a business use online video to market themselves?

1.   YouTube gets well over a billion views a year

2.  Viewers watched on average 53 more minutes of video online Q3 of 2009 compared to Q3 of 2008

3.  Video views were up 98% on social networking sites from October of 2008 to October of 2009

4.  Video views among people 35-49 has increased 37% since 2008

5.  15.7 million Americans viewed video on their mobile phone in Q3, an increase of 53% over last year

These are staggering numbers and it is very evident that people are using the internet and video to find what they are looking for, whether it be a plumber or a new car.  The businesses that use video to find their ideal customers will be the ones growing year after year.

5 Reasons to Use Online Video to Market Your Business

Monday, December 7th, 2009 by Justin Severidt

As customers continue to gravitate towards social and digital media, as a business you have to stay one step ahead of your competition if you want grow. A great way to do that is through online video marketing. These are 5 reasons you don’t want to miss out on this opportunity to reach customers.

1. 52% of all web traffic is video (according to industry watchdog, eMarketer)

2. More than 70% of all web visitors watch online video (according to NY Times)

3. YouTube is second only to Google, in monthly search volume

4. The search engines visit video sites every few minutes — so your videos appear in Google, Yahoo and Bing just MINUTES after you submit, not days or weeks

5. A video gives your visitors a personal connection that builds trust and loyalty much faster than written content

There are many more reasons to use online video marketing but these 5 illustrate the immediate impact it can have on your business. The key is to get started. Look around to see what businesses have been successful with online video marketing. This will help you get a good idea of what online video can do for your business.